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Master Business Testing – Dr. Alex Osterwalder
Learn How to Test and Validate Your Business Ideas With Real Customers
Are you attempting to find a product marketplace match so that you can begin selling? Or seeking to determine what challenge to spend money on next?
- Learn a clean and realistic manner to check and de-rlsk your commercial enterprise ideas
- Create a shared language for trying out to your organization
- Pairs with the Business Model and Value Proposition Canvases
The proven methodology introduced in our latest Strategyzer series book Testing Business Ideas
20 engaging exercises & practical case studies, 13 downloads, 3+ hours of video learning, in 9 lessons on 7 essential topics.
Detailed Course Outline
Module 1
Introduction to Testing
Introduction
14 min
- Welcome
- Learning Objectives
- Explore & Exploit
- Types of Innovation
- Why Business Ideas Fail
- Reduce Risk & Uncertainty
- High Risk or Low Risk?
Testing Components
25 min
- The Big Picture
- Hypothesis
- Experiments
- Evidence
- Insights
- Evidence or Insights?
- Take Action
Module 2
Hypothesis
Hypotheses
22 min
- Case Study: LifeTree Bank
- Extract Hypotheses
- Prioritize Hypotheses
- Practice: Prioritize Hypotheses
- Refine Hypotheses
- Practice: Refine Hypotheses
- Debrief: Refine Hypotheses
- Case Study: Owlet
- Practice: Extract Hypotheses
- Debrief: Extract Hypotheses
- Your Turn
Module 3
Experiments
Experiments
38 min
- Test Card
- Choose Experiments
- Strength of Evidence
- Types of Experiments
- Design Good Experiments
- Choose the Right Metrics
- Set Success Criteria
- Mix of Experiments
- Practice: Desirability Experiments
- Debrief: Desirability Experiments
- Practice: Viability Experiments
- Debrief: Viability Experiments
- Your Turn
Module 4
Learning
Evidence
16 min
- Learn from Experiments
- Collect Evidence
- True- or False?
- Synthesize Evidence
- Practice: Write an Observation
- Debrief: Write an Observation
- Your Turn
Insights
5 min
- Generating Insights
- Practice: Learn from Evidence
- Debrief: Learn from Evidence
- Your Turn
Module 5
Take Action
Take Action
22 min
- Four Types of Actions
- Take Action for Evidence that Supports Hypothesis
- Take Action for Evidence that Doesn’t Support Hypothesis
- Take Action for Unclear Insights
- Take Action for New Insights
- Quiz: Confidence Level
- Quiz: Take Action
- Practice: Pivot
- Debrief: Pivot
- Your Turn
Module 6
Manage
Manage
25 min
- Measure Progress
- The Progress Board
- The Innovation Project Scorecard
- Progress in Practice
- Practice: Innovation Scorecard
- Debrief: Innovation Scorecard
- Your Turn
Module 7
Present
Present
28 min
- Presentation Components
- Presentation Best Practices
- Presentation Template
- Owlet’s Presentation
- Your Turn
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